We have been making the same high quality Irish Pork Sausages since 1898 and our current Managing Director, Kevin, has promised to be loyal to the original recipe that has served the past four generations so well.
In December 2018 an event occurred which forced a change in his thinking. Kevin discovered that he is gluten intolerant following a diagnosis of Coeliac Disease. Unfortunately this meant that he could no longer enjoy the sausages which he had eaten since he was a young lad.
This really upset Kevin to the point where he decided he had to do something about it. His mission was to recreate the original McWhinney’s sausage, but with one major difference – it had to be gluten free and it had to taste every bit as delicious as the original McWhinney’s sausages.
Over the coming months Kevin made a number of unsuccessful attempts to recreate the original taste. Nothing that they tried matched the the quality of the original McWhinney's sausage. After many failed attempts Kevin and the team finally came up with a recipe which not only pleased him, but tasted just like the original McWhinney’s sausages he had been eating for so long.
The only downside is that the gluten free sausage will be slightly more expensive than the original, mainly due to the fact that only the best of ingredients were used to ensure the best possible taste and bite. With that said though Kevin believes that coeliacs all over the country will be able to enjoy a gluten free sausage which tastes like a real McWhinney’s sausage.
Kevin has always believed that he should not sell a product that he is not prepared to let his family eat, so, on this occasion, the person he had to please was the biggest food critic in his family – himself.
To this day one of the most important principles Kevin had been taught in business came from both his late father and grandfather when they said that quality will remain long after price is forgotten.